Borden Li - INDx Media

Borden Li's Posts

Mastering Content Strategy for Video

By Borden Li on May 5, 2024

Strategic content creation is pivotal for business success, focusing on core content and the brand look that shapes your digital presence, enhanced social media engagement, and SEO-driven materials for improved discoverability. This digital content strategy ensures businesses captivate and convert effectively in a video content-driven era.

The Rise of Vertical Video

By Borden Li on May 2, 2024

As mobile usage dominates video consumption, vertical video has become the preferred format for platforms like TikTok, Instagram Reels, and YouTube Shorts. This shift underscores the need for content creators and businesses to adapt to vertical formats to maximize engagement and maintain relevance in the digital age.

From High Gloss to Grassroots

By Borden Li on May 1, 2024

Brands increasingly prefer low-fi production for social media to mirror audience demand for relatable, grassroots content. Blending high-tech editing and strategic storytelling with low-fi formats creates an authentic connection that resonates with viewers. However, a balanced strategy remains crucial, as brands must align their messaging with each platform's unique audience expectations.

Brand Consistency for Short Form Videos

By Borden Li on May 1, 2024

Maintaining branding consistency and manage decentralised content creation presents unique challenges. Key strategies include providing creators with flexible yet clear brand guidelines, curating partnerships to align with the brand’s identity, and conducting regular content audits. These measures ensure that essential brand elements are recognisable while allowing for authentic, engaging content that resonates with modern consumers.

SEO-Driven Content

By Borden Li on April 4, 2024

In today's competitive digital landscape, mastering SEO-driven content is essential for business growth, influencing visibility, traffic, and engagement. A strategic approach integrates social media, multimedia, and evergreen keywords, enhancing content reach and impact. Continuous SEO efforts and adaptation to evolving algorithms are crucial for sustained success.