Video Channel Marketing Strategy

This training is for business owners or managers who want to develop an extensive understanding of the current digital video marketing landscape.

If you wish to develop a video channel that works for your business, improve your brand presence online or make better connections to qualified customers, this training is for you.

This knowledge will enable management to design a robust video channel strategy to enhance digital marketing.

At a practical level, the training session will explain in plain language how to develop a video channel strategy for business and marketing. We will explore the media distribution landscape, discover innovative ways to tell a story, learn how to set a budget for productions as well as understand the creative production workflow. The outcome focuses on improving knowledge of video as a marketing tool, helping businesses to provide pleasant customer experience online.

This comprehensive training session will teach business owners how to set an effective video strategy to improve their brand presence online, and leverage suitable digital platforms to market and distribute content.

The training session delivered one-to-one to business management at this stage. Workshop training is also available for businesses on enquiry.

Workshop Topics:

  • Business product/services overview.
  • Current marketing media overview.
  • Understand the video media landscape.
  • Market targeting/segmentation.
  • Content demand analysis.
  • Digital content distribution platforms.
  • Video content types.
  • Video channel for businesses.
  • How to generate video ideas for services.
  • How to generate video ideas for products.
  • How to develop ideas into scripts and actionable plans.
  • Budgeting for video production and marketing.
  • Video production workflow.
  • Supporting technology stacks overview.

Management Capability Development Voucher Fund

Available for application

INDx Media and this workshop is registered with the Management Capability Development Voucher Fund.

Find out more by visiting

Video Types

We will explore the following types of videos

Showcase Videos

Length: 1-2 mins

Our showcase video format is extremely versatile. Perfect for online promotional use. Ideal for products, events, or anything you wish to promote. Visually show the best of your offerings. Can include a host person. Must have for every website!


Length: 15sec, 30sec, 60sec

Short form storytelling commercials are the best for marketing. Mostly very well planned and produced. It requires storytelling, information design, graphics, copywriting, talent performance, and a decent media campaign to deliver its value.

Brand Story

Length: 1-3 mins

Brand story is the most personal way to engage an audience and convey yourself or your brand online. Story may include testimonials, re-enactments, historical footage, animation. The whole story package is interesting yet informative. The format can be long or short.

Teach & Explain

Length: Anytime.

Training or demonstrating a concept in a short amount of time with valuable information. Online training videos are convenient and they help with online ranking, conversion and building trust. Training video usually last longer than other forms of video.

Production Workflow

Understand how video production works

Idea Development

All videos start with a idea. This initial stage will capture the essence of your ideas and turn them into a suitable plan for production.

Creative Works

Design, Storytelling, Script and Art Direction

Production Management

Producers will take on research, planning and communication tasks to ensure ideas can be turned into action plans.


Choose to work with a film crew and use the right equipments for different job requirements.


Post production and editing services put together a story made of footage, graphics, animation, sound, audio and color grading in one video package.

Animation & Graphics

Animations can make a big difference. It visualises information and display them in an interesting way.

Music & Audio Mixing

Music, audio and sound mixing is paramount to many video projects.


Deliver videos to the target channel. Optimise keywords.

Data & Feedback

Track perfromance data, engage audience online, report and learn feedbacks.

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